Client
Wasaga Beach Brewing Company
Overview
The result was Sage, a ready-to-drink THC beverage designed for those looking to unwind and enjoy a smooth, flavorful experience. The brand identity needed to reflect a balance of relaxation and sophistication, appealing to both cannabis users and craft beverage enthusiasts. The packaging, marketing strategy, and visual identity were all carefully crafted to establish Sage as a leader in the emerging cannabis beverage market.
Client
Wasaga Beach Brewing Company
Industry
Beverage
Service
Brand Identity
Web Design
Packaging
Content
Visual Development
Duration
7 Weeks
The Challenge
Launching a THC-infused product in a regulated industry meant navigating legal considerations, standing out in a competitive market, and educating consumers about the product’s effects. The challenge was to develop a brand that felt premium yet approachable, trustworthy, and in line with the laid-back, beach-inspired identity of Wasaga Beach Brewing Company.
The Solution
The branding for Sage embraces a clean, modern aesthetic with earthy tones and calming visuals, reinforcing the product’s “Calm in a Can” positioning. The logo and packaging were designed to be minimalist yet striking, ensuring shelf presence while maintaining a sense of sophistication. A marketing strategy focusing on social media engagement, experiential events, and lifestyle branding was developed to introduce Sage to the market in an authentic way.
The Result
The launch of Sage successfully expanded Wasaga Beach Brewing Company’s portfolio, tapping into a growing consumer demand for THC-infused beverages. The brand’s strong identity, paired with its refreshing flavors, positioned Sage as a standout choice for those looking for a relaxing, social, and modern cannabis-drinking experience.
