Client
College Project
Overview
This project involved the development of a new brand identity, directional signage, and wayfinding elements to help residents and visitors navigate the Grand River Corridor with ease. The design system included gateway signs, trail markers, informational boards, and accessibility symbols to make the space more user-friendly.
Client
College Project
Industry
Park & Recreation
Service
Brand Identity
Signage
Way finding
Content
Print Design
Duration
7 weeks
The Challenge
The existing wayfinding system was outdated, inconsistent, and lacked a strong identity. Visitors found it difficult to locate key attractions, trails, and community spaces. Additionally, the lack of a unified branding approach meant that the corridor didn’t have a distinctive presence.
The Solution
A fresh, nature-inspired branding system was developed, incorporating a vibrant color palette and clear iconography to improve visibility and accessibility. The signage design emphasized clarity, incorporating intuitive symbols and typography. Key locations were marked with distinct yet cohesive elements to reinforce a sense of place and connectivity throughout the corridor.
The Result
The new wayfinding system significantly improved navigation and user experience. The branding brought a modern and welcoming identity to the Grand River Corridor, making it more accessible and visually appealing. Visitors now have a clearer understanding of the space, and the community benefits from a more engaging and functional public environment.
