Grand River Corridor

Client

College Project

Year

2024

The Grand River Corridor rebranding and wayfinding project aimed to create a cohesive and visually engaging identity for the region. The goal was to improve navigation, enhance public spaces, and create a consistent signage system that reflects the area’s natural beauty and community spirit.

Overview

This project involved the development of a new brand identity, directional signage, and wayfinding elements to help residents and visitors navigate the Grand River Corridor with ease. The design system included gateway signs, trail markers, informational boards, and accessibility symbols to make the space more user-friendly.

Client

College Project

Industry

Park & Recreation

Service

Brand Identity

Brand Redesign

Signage & Wayfinding

Content

Duration

7 weeks

The Challenge

The existing wayfinding system was outdated, inconsistent, and lacked a strong identity. Visitors found it difficult to locate key attractions, trails, and community spaces. Additionally, the lack of a unified branding approach meant that the corridor didn’t have a distinctive presence.

The Solution

A fresh, nature-inspired branding system was developed, incorporating a vibrant color palette and clear iconography to improve visibility and accessibility. The signage design emphasized clarity, incorporating intuitive symbols and typography. Key locations were marked with distinct yet cohesive elements to reinforce a sense of place and connectivity throughout the corridor.

The Result

The new wayfinding system significantly improved navigation and user experience. The branding brought a modern and welcoming identity to the Grand River Corridor, making it more accessible and visually appealing. Visitors now have a clearer understanding of the space, and the community benefits from a more engaging and functional public environment.