Client
BYD
Overview
The campaign was structured into three key stages: 1. Outdoor Print Advertising – High-impact visuals featuring the tagline “From the Silk Road to [City Name]” and “Future Forward”, bridging BYD’s origins with its new market. 2. Experiential Marketing – A pop-up showroom for potential customers to experience the BYD Atto 3 firsthand, along with branded giveaway items for both buyers and general audiences. 3. Digital Marketing – Strategically placed banner ads in various formats to ensure strong online visibility and engagement.
Client
BYD
Industry
Automotive
Service
Marketing Campaign
Digital Ads
Billboards
Content
Experiential Design
Duration
7 weeks
The Challenge
With no established brand recognition in North America, BYD needed a campaign that communicated credibility, innovation, and trust while standing out in a crowded EV market. The key challenge was to create a visual and strategic approach that resonated with consumers unfamiliar with the brand.
The Solution
The campaign leveraged bold typography, dark backgrounds, and a striking orange glow to create a futuristic and premium aesthetic. The “Silk Road” concept reinforced BYD’s global journey, while digital and physical marketing efforts ensured a multi-channel presence. The pop-up showroom experience allowed hands-on engagement, strengthening consumer trust.
The Result
The campaign successfully positioned BYD as a strong competitor in the EV market, generating interest and engagement through immersive brand experiences and strategic advertising. By blending heritage with modern innovation, BYD’s North American debut was both memorable and impactful.
PORTFOLIO
Charge Mobile App
Charge Mobile App
Charge Mobile App
UI / UX
Branding
Case Study
Digital Design
App Design
Legal Aid Ontario
Legal Aid Ontario
Legal Aid Ontario
UI/UX
Web Design
Digital Design
Brand Refresh
Redesign